Advocacy Campaign / How To Use The Advocacy Document

To mount an effective advocacy campaign you must have an action plan with a clear goal.

• Identify the target audience you wish to influence
• Define your key message
  *Focus on whole document
  or
  *Focus on one or more issues
• Select the most appropriate strategy to gain the respect of your audience and enable you to get the message across
• Collect evidence to support your message
  *National evidence
  and
  *Local evidence and arguments
• Make time to assess the progress/impact of your campaign